WordPress offers a lot of power as a CMS, but all too often we can lose sight of the most essential of those three letters—the Content. Whether you’re a web designer, web developer, or end user of WordPress, potential pitfalls abound when planning for the structure and delivery of content is left until the eleventh hour. Using examples from real projects, I will demonstrate how taking a content-first approach to our WordPress work allows us to better harness the awesome power underneath its hood, and save ourselves and our clients from massive (and expensive!) content headaches down the road.